Colour is a big part of Creative Constraints Club. Designer Karina Stolf chose carefully to make our project feel playful and encouraging. As consumers, we often associate brands with a colour. It can reveal what to expect from doing business with them.
PayPal’s dependable blue. McDonald’s happy yellow. Deliveroo’s fresh teal. Colour is more than decoration to brands. Get it right and you promise an experience.
TODAY’S CREATIVE CONSTRAINT
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