Have you noticed how we capitalise ‘Nature’? Like it’s a brand we should all love and respect. Yet look how we treat it. I once saw Harrison Ford give a speech where he said we need Nature more than it needs us. I found that a humbling thought.
As someone who helps brands make connections, I wonder how we might transform our relationship with Nature. Perhaps if we wrote from Nature’s point of view.
TODAY’S CREATIVE CONSTRAINT
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